The contents of our cupboards here at TexasNorth are slowly changing. As boxes and jars empty out, they are steadily being replaced with the new Meijer Organic line. Our local hometown grocer has made some fantastic strides in their generic brand, now offering everything from gorgeous free recipe cards in the vegetable section to over 200 options of organic foods. Super great. So, out go the name brand Cheerios…and on to the yummy Meijer version. Honey, graham crackers (which we need to buy stock in apparently), mac and cheese, butter, milk… everything. Lovely.
This prompted a friendly argument with Kristin recently. We were discussing the shower-foot-washing issue (see December 7, 2006), and she then brought up the topic of branding and how certain things were acceptable generic and certain things were absolutely not. My immediate response was, “Please. Get over yourself. You’re so young. It’s all the same.” And then… then, friends, the spotlight turned to me. And, I have to tell you. Way deep down where my staunchest opinions lay, I found some war-worthy feelings hidden… living… thriving.
I suppose it depends on what you’re talking about, so let’s be specific…
Saltines? I don’t so much care.
Peanut Butter? Well, that has to be Jif. I’m not going to argue about it. Jif.
Corn? Well, generic is fine for me there.
Syrup? We’re only discussing Log Cabin. Of course, bed and breakfast, homemade true maple syrup is 101% acceptable, but I’m not in Vermont a whole lot, so Log Cabin.
Butter needs to be REAL butter, not the tub “tastes like” stuff, but generic is fine for me here.
Tuna? Well, StarKist, of course. Please. Their tuna is obviously the best and most dolphin friendly. I know this because their packaging is nice.
Cream of Wheat lives forever close to my heart. Just the sight of that box makes me warm and happy. Generic hot cereal kinda freaks me out.
toothpaste: (bravo, Shanna, for the most obvious brand bias category) Crest. Crest Crest Crest.
In the non-food department, things tend to get a little ridiculous… but we’re going with honesty here. All for no good informed-consumer reason…just deep-rooted personal brand bias.
Chevy over Dodge
Toyota over Honda
Target over K-Mart
AT&T over MCI
McDonalds over Burger King
I simply must know what you think. Confess your snobbery immediately.
PS: People, maybe I AM superwoman. akk. That’s Wonder Woman up there… but aren’t they related? Dude- my shoes. I’d give anything to have those back.